In 2015, Old Navy launched a major, highly coordinated push for its Old Navy Active brand platform. The brand strategy was intentionally designed to challenge major sports giants like Nike and Adidas by framing athletic performance through a democratic, fun, and inclusive lens.

The Activation: Brand commercial, store merchandising, social media, experiential ground events, and digital media to build organic word-of-mouth engagement, global packaging system.

The Results: Backed by the momentum of its activewear push and quick-response supply chain, Old Navy reached $6 billion in annual U.S. sales in 2015. The brand drove 40% of Gap Inc.’s global revenue and acted as the parent company's primary growth engine. The active sub-brand successfully pulled market share from traditional big-box competitors like Target and Walmart.