The Challenge: Transition City of Hope from a celebrated regional powerhouse into a top-tier national cancer institute, competing head-to-head with legacy institutions across five critical markets: Los Angeles, Orange County, Chicago, Atlanta, and Phoenix.

The Activation: Full-funnel media strategy designed for total market saturation:

• Awareness: High-Impact OOH, Cinema, and CTV.

• Consideration: Streaming Audio, Targeted Print, and Contextual Paid Digital.

• Conversion: Precision Social and Digital Storytelling mapped to high-intent patient behavior.

The Results: Outperformed brand awareness benchmarks across all five target DMAs and drove double-digit lifts in inbound call volume and patient inquiry (detailed metrics protected by NDA).