The Activation: To break through the clutter of traditional advertising, Reveille partnered with City of Hope to transform a high-traffic, four-story parking structure at Lido Marina Village into an immersive public art installation celebrating humanity, resilience, and hope. This unexpected canvas led visitors to naturally discover the work created by 11 Southern California muralists. The installation honored patients, survivors, caregivers, and researchers while turning an everyday destination into a symbol of hope. ​What followed was a structured media and event plan including: Mayor press coverage, print ads, paid social, organic social, community partnerships, launch event, summer music series, and press coverage.

The Results:

200K+ paid social impressions on just $3K in spend ​

3.8% CTR (3x benchmark) and 1,200+ engagements ​

88.8M+ earned media impressions with $1.6M+ ad value ​

Nearly 8,000 campaign landing page visitors​