The Activation: The icon was born in 2012 when Old Navy launched its famous Rockstar Jean. The style quickly became the brand's best-selling denim and was a customer and celebrity favorite for years. During a time when skinny was considered only for slim body types, Rockstar Denim was positioned as “A Fit For EveryBody”, with universally flattering features including sculpt slimming effect.

The Results: 40,000 pairs were sold every day, with over 36,000 five-star reviews. In 2019, the Rockstar jean was inducted on Hollywood Blvd with a star, along with a dedicated holiday, “National Rockstar Day.”